5 Leading Pizza Trends Shaping Up the Industry

The pizza industry is massive. It shouldn’t surprise anyone. After all, pizza is a global delicacy enjoyed worldwide. Research shows that five billion pizzas are sold worldwide every year. In addition, approximately 350 slices are eaten every second.

Pizza has a storied history. But the reality is that the dish has become so ingrained in cultures worldwide that history doesn’t matter anymore. People don’t care whether it was the Greeks or the Italians who first invented pizza. Everyone has happily put their own twist on pizza, and people love it all the same. Whether it’s Chicago’s deep-dish pizza or South Melbourne-style pizza, people flock to purchase pizza slices in droves.

Research also shows that the global pizza industry generated over $160 billion in sales in 2020. Additional insights show approximately $85 billion of the revenue came from the QSR category.

However, that doesn’t mean the industry isn’t evolving. Pizza might be a global delicacy. But the industry is incredibly competitive, and such fierce competition promotes innovation. Moreover, the industry has also undergone significant transformations since the pandemic.

We might be on the other side of the pandemic. But some of these changes are bound to last for the foreseeable future.

Pizza Trends Shaping Up the Industry

Here are some pizza trends affecting the industry’s landscape. They include:

Restaurant Exclusives

People order pizza from pizzerias and frequent these places for a reason. They can’t replicate the taste at home. Therefore, focus on providing people with what they want. Indulge their wants by giving them more traditional toppings and mixing combinations for unique and diverse tastes.

Farewell Anchovies

Another observable trend is that anchovies have become the least favourite topping among pizza aficionados. Pizza lovers aren’t averse to innovation and different meat toppings. But ensure you stay away from putting fish on pizza.

The Rise of Streamlined Menus

Offering multiple pizza options might seem like an excellent idea because it allows you to cater to everyone. But that’s not what customers want. Streamlined menus have become more popular, and they’re here to stay. In addition, restaurant owners love streamlined menus because it allows them to lower costs.

Healthy or Comfort Food?

Pizza enthusiasts are split into two camps. Some prefer healthy pizza options, while others like comfort food. Restaurants can offer either option, but they risk alienating the other camp. It’s probably a good idea to offer healthy options and traditional pizza offerings to satisfy everyone.

Handheld Pizza

Everyone loves pizza pies. You likely prefer ordering an affordable meal deal when you’re ordering for a large group of friends or family. However, what about when you’re all alone and on the move? You don’t want to lug around a pizza box with you. That’s where industry trends are changing again. Handheld pizzas aren’t just a fad. They’re becoming more popular. These pizzas are traditional crusts rolled into cone shapes and stuffed with sauce, cheese, and select toppings. Handheld pizza cones aren’t a new concept. They’ve been around since the 1980s, but they’re making a comeback.

Order Scrumptious Pizza from Lina’s Pizza and Pasta

Lina’s Pizza and Pasta is a family-owned restaurant in Hawthorn, Victoria. We’ve established ourselves as a fan-favourite fast-food restaurant in Melbourne. Check out our menu for more options. Alternatively, check out our dessert pizza if you have a sweet tooth.